Visa & Main: At the corner of commerce and community

Supporting small and local businesses. Bringing together capabilities across the Visa network to help small businesses succeed.

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PROGRAM OVERVIEW

There’s a place where small businesses can go for everything they need to thrive. Introducing Visa & Main.

Visa & Main is Visa’s new platform built to champion small businesses—the heartbeat of local communities. From Main Streets to creative hubs and online storefronts, we’re helping small business owners access what matters most: capital to fuel growth, marketing visibility to attract customers, and digital tools to compete in an evolving marketplace. By combining resources, expertise, and community-driven initiatives, Visa & Main empowers small businesses to thrive today and build resilience for tomorrow.

How Visa & Main helps small businesses thrive

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"Small businesses are the heartbeat of local communities and represent nearly half of our country’s economic activity. Visa & Main is a platform built to meet small business owners where they are—in our local neighborhoods and at community events across the country."

Portrait of Kim Lawrence